Designed and produced an advertising film for HCP Group, an international supplier of premium and luxury leathers for the fashion and craftsmanship industries, showcasing its calf leather Tanneries du Puy for professional trade fairs and digital brand communication.
Managed the full audiovisual production process including concept development, location scouting, budget planning, on-site filming within active industrial environments, and advanced post-production (editing, visual effects, and color grading) to deliver a rhythmic and immersive film reflecting craftsmanship, atmosphere, and technical precision.
Aesthetic innovation
Team coordination
Teamwork
Problem solving and decision making
Initiative and autonomy
Project managment
Creative scope
Calf leather tanneries (Tanneries du Puy) : Directed and produced an advertising film showcasing the exotic leather tanneries located in Le Puy, designed to convey the craftsmanship, atmosphere, and identity of La Compagnie des Cuirs Précieux for professional audiences and trade fairs.
Industrial craftsmanship highlight : Captured the rhythm, expertise, and technical precision of artisans at work to create an immersive visual experience that reflects both the heritage and modernity of calf leather tanning.
Brand-oriented visual identity : Developed a dynamic and original visual narrative that attracts attention while preserving the company’s professional positioning and avoiding direct association with specific luxury brands.
Production and execution
On-site industrial filming : Filmed inside active tannery environments during working hours, adapting to lighting constraints, machine safety risks, and spatial limitations to authentically capture real production processes.
Pre-production and logistics management : Conducted location scouting, defined creative direction, managed budget planning, selected and coordinated equipment rentals, and organized transport and on-site production logistics.
Post-production and cinematic finishing : Handled rush management, editing, visual effects, and color grading to achieve a polished and rhythmic final result aligned with executive expectations after multiple validation rounds.
Collaborative creative process : Worked in close collaboration with a production partner and company leadership, iterating through multiple versions to refine the visual storytelling and ensure strategic alignment.
Designed and produced an advertising film for HCP Group, an international supplier of premium and luxury leathers for the fashion and craftsmanship industries, showcasing its calf leather Tanneries du Puy for professional trade fairs and digital brand communication.
Managed the full audiovisual production process including concept development, location scouting, budget planning, on-site filming within active industrial environments, and advanced post-production (editing, visual effects, and color grading) to deliver a rhythmic and immersive film reflecting craftsmanship, atmosphere, and technical precision.
Aesthetic innovation
Team coordination
Teamwork
Problem solving and decision making
Initiative and autonomy
Project managment
Creative scope
Production and execution
Calf leather tanneries (Tanneries du Puy) : Directed and produced an advertising film showcasing the exotic leather tanneries located in Le Puy, designed to convey the craftsmanship, atmosphere, and identity of La Compagnie des Cuirs Précieux for professional audiences and trade fairs.
Industrial craftsmanship highlight : Captured the rhythm, expertise, and technical precision of artisans at work to create an immersive visual experience that reflects both the heritage and modernity of calf leather tanning.
Brand-oriented visual identity : Developed a dynamic and original visual narrative that attracts attention while preserving the company’s professional positioning and avoiding direct association with specific luxury brands.
On-site industrial filming : Filmed inside active tannery environments during working hours, adapting to lighting constraints, machine safety risks, and spatial limitations to authentically capture real production processes.
Pre-production and logistics management : Conducted location scouting, defined creative direction, managed budget planning, selected and coordinated equipment rentals, and organized transport and on-site production logistics.
Post-production and cinematic finishing : Handled rush management, editing, visual effects, and color grading to achieve a polished and rhythmic final result aligned with executive expectations after multiple validation rounds.
Collaborative creative process : Worked in close collaboration with a production partner and company leadership, iterating through multiple versions to refine the visual storytelling and ensure strategic alignment.
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